Though filled with love and passion, hand-dyeing yarn and fibre is an exacting, labour-intensive process that needs the hands of many. We’re a small but scrappy team committed to bringing light and joy to people’s lives through unapologetic colour. Meet the wonderful group of people who bring our colours and yarns to life.

Felicia Lo

Founder & Creative Director
Felicia is a designer and entrepreneur, born and raised in Vancouver, Canada. Her lifelong passion for knitting, colour, and design led her to starting a blog in 2004. A year later, SweetGeorgia was founded at her dining room table with nothing more than three skeins of sock yarn for sale on Etsy. Since then, SweetGeorgia has become a way of life where work and play are inseparable. When she’s not playing with yarn, she’s chasing her two littles around with her Oranje-loving husband.

Hubert Mock

Production Manager
From the early morn to the evening song, Hubert could be seen either frolicking through the studio floor or, perched on his red chair in his corner lair, picking away at a little bit of this and a little bit that — all in the effort to keep the place humming. He loves organizing everything to make it just right (except his desk looks like it just got hit by a west coast storm) and he derives great pleasure from the sense of completion that comes from getting your orders filled and out on its way to you. When he himself makes it out of his SweetGeorgia burrow, you may find him enjoying one of the local scenic hiking trails with his family and friends.

Teresa Mock

Retail Operations Supervisor
Teresa joined SweetGeorgia in the summer of 2011 and since then she has had several different roles including studio assistant, dyer, production manager, bookkeeper, and now Retail Operations Supervisor. Working at SweetGeorgia allows her to spend more time with her little one while the older two are at school. The most challenging, yet also enjoyable part of her day is 4:00pm… when all three kids are together.

Tabetha Hedrick

Design Director
Tabetha lives by the belief that joy comes when fully participating in the present moment. And that joy is ever so easy to find when immersed in the world of fibre! When not knitting, writing, editing, or researching, she fills the time raising two girls, two dogs, and one husband in Tennessee.

Yammie Cheung

Kits Production & Studio Assistant
A mother of two lovely boys, Yammie originally joined SweetGeorgia in 2015 as a part time packager. She is now the main team member in our kits production to wind and package your Party of Fives. Working at SGY has rekindled her passion for knitting except this time, it’s with much more luxurious yarns and complex patterns. Her family members are always receiving knitted gifts.

Charlotte Lee

Assistant Production Manager
Ever since Charlotte attended a four-session crochet class in grade 9, she started her journey into the world of fibre. She is interested in almost all kinds of fibre arts: from crocheting and knitting, to needle felting, spinning, and weaving. The biggest enjoyment of life for her is to craft with friends, where teas and sweets are provided. The must-have in her bag is not a wallet or cell phone but a work-in-progress! Initially, she was hired to be a precision dyer, but today Charlotte is the Assistant Production Manager at SweetGeorgia.

Allison Thistlewood

Sales & Marketing
Allison is a Canadian expat with a passion for knitting and the fibre arts. Located in London, she’s thrilled to be introducing SweetGeorgia Yarns to yarn shops around the UK. Allison also freelances in marketing and communications for the knitting community at large and is one of the co-organisers of Yarn in the City, a London-based knitting-centric events company. Yarn in the City organises the annual Great London Yarn Crawl.

Brigid Zurock

Customer Care Associate & Administrative Assistant
Having grown up around knitting and textile arts, Brigid feels right at home alongside the friendly team at SweetGeorgia. One conversation with her and you will likely find out she is a proud Estonian and passionate about the local Estonian community. Her heritage, and the beautiful folk costumes and handicrafts of this area (many made by her grandmother), were the main inspiration for her to start knitting. Come weeknight or weekend, and you can likely catch her folk dancing, singing, volunteering, or hanging about lovely Vancouver.

David Chung

Senior Precision Dyer & Shipping Assistant
David graduated from Vancouver Community College with 2 trade certificates one being in culinary and the other being in automotive painting. He started with SGY in 2012 as a packager, but he is now our main precision dyer. David is amazed at how the colours layer on the yarns and fibres and is always excited to see new colours be born each season.
Although David has tried his hands on knitting, he will choose playing games, fellowshipping with friends and looking at cars any day.

Heather MacNeill

Precision Dyer & Studio Assistant
Heather is passionate about working with colour in any form and enjoys the creative hands on process of working directly with both a wide array of yarns and fibres, as well as the generous rainbow of dye combinations SweetGeorgia offers up. When not playing with colour, she enjoys photography, surfing, and planning her next travel adventure.

Christian Vistan

Precision Dyer & Studio Assistant
Originally from Bataan, a peninsular province in the Philippines, Christian Vistan is a Filipino artist living and working in Vancouver. He is currently a student at Emily Carr University of Art and Design, pursuing a BFA and a minor in Curatorial Studies. With a keen interest in materiality, Christian is excited to be part of the SGY team, and to be working with new materials, such as yarns, fibres and dyes.

Leah Churchley

Digital & Educational Media Assistant
Leah has a Bachelor of Arts and a Diploma of Applied Linguistics from the University of Victoria. She enjoyed many years as an English teacher before joining the SweetGeorgia team to help develop the School of SweetGeorgia. She started knitting in university as a way to cope with anxiety and was instantly hooked. Leah is a firm believer that colour and crafting is an essential part of a healthy, happy lifestyle.

Leah’s favourite things in life are: cats, yarn, washi tape, bubble tea, and bad horror films.

Eugene Mock

Packaging & Studio Assistant


While what we do and how we do it is quite specialized, we provide training and will work with you to develop your skills and grow your responsibilities with us. We believe in living our passions, continually learning, and tangibly impacting the lives of others. Check out our current available positions here and if you see one you are excited about, get in touch with us!

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