Episode 046: Joji Locatelli on Knitwear Design and “Interpretations Vol 4”

Today on the podcast, Felicia talks with Joji Locatelli, an Argentine knitwear designer living in sunny Buenos Aires with her husband and two boys. Joji has been actively knitting for thirteen years (and counting). She self-published her first design in 2008 and now has more than 100 patterns on Ravelry. You may recognize her as the designer of the Boxy pullover, which is probably one of her most popular designs so far. As well, she has collaborated with fellow designer, Veera Välimäki, on four collaborative collections so far. And as this episode goes live, Joji and Veera will have just launched their latest collection, “Interpretations, Volume 4” together.

In this episode, you’ll learn:

  • How a “why not” attitude helped Joji start designing her first pieces
  • The story of how Joji and Veera met
  • What her design aesthetic has been like and how she’s trying to branch out
  • What her design process is like and how she creates her garments
  • How she has been able to balance designing, teaching, and traveling with raising two boys
  • A bit about knitting in Argentina

Links & Things mentioned in this episode:

Where to find Joji Locatelli:

“Interpretations, Volume 4” Giveaway

Joji would love to send one of our lucky listeners a PDF copy of the new Interpretations, Volume 4 collection. To give as many listeners as possible a chance to enter, we will keep this giveaway open until the end of March and then draw a winner after that date. Simply enter your info below and we’ll enter you in the giveaway and also subscribe you to our SweetGeorgia updates, so you won’t miss a thing.

Thanks for Listening!

Thank you so much for joining me this episode! If you enjoyed this episode, please share it with your fellow yarny friends. And if you like what I’m doing here, please leave a rating and review on iTunes for the show. I read each and every email and bit of feedback, whether it’s on Instagram, Twitter, or Facebook, so I welcome your comments.

Music Credits:

The Young and Beautiful – by Ivory Hours
Water – Wind – Fire – by Jess Ray (on NoiseTrade)

Click to subscribe on iTunes

  • Stacy Adams

    Love your podcast and how you frame your questions to the interviewees to get to the heart of the matter. Thanks so much!

  • The needle bee Brenda

    Hello Felicia!!! Joji is one of my favorite designers. So glad to hear you two talk about the latest interpretations book. I met Joji about a year ago in NY – she is so sweet just like her pictures. Veerar and Joji designs speak to me, they are timeless and easy to knit. Thank you again!