nice to meet you
about felicia
Hi, I’m Felicia from SweetGeorgia
Thank you for joining us in this world of unapologetic colour, craft, and creativity!
I’m the founder and creative director of SweetGeorgia Yarns and the School of SweetGeorgia. With a background in graphic design, web development, online education, and pharmaceutical sciences, I’m designing a creative life by blending crafts, colour, content, and education.
Since 2004, I’ve been writing about knitting, spinning, weaving, dyeing, and the fibre arts. I started SweetGeorgia Yarns, our hand-dyed yarn company, in 2005 at my dining room table with a few skeins of hand-dyed yarn on Etsy. And in 2017, I published my first book “Dyeing to Spin & Knit” and founded the School of SweetGeorgia — our online learning community for multicraftual makers everywhere.
I live near Vancouver, British Columbia with my husband Dan and our two kids, Russell and Nina. Our favourite days are spent as a family outside, on the mountain, by the ocean, or at home with a good movie and a ton of popcorn.
Learning and making things is a fundamental part of who I am and so my perfect days include a good coffee and quiet moments in my attic with my weaving looms, knitting machines, and yarn.
Find me elsewhere:
more than yarn
Since I started writing about knitting and dyeing yarn in 2004, my life has changed and I have shared many aspects here. It’s definitely about more than just yarn.
BUSINESS
I started the hand-dyed yarn business as a side hustle on Etsy in 2005 while simultaneously running my graphic design company.
CREATIVE BURNOUT
The business growth that I experienced with the yarn company led me to exhaustion and burnout in 2007. I took a one-year sabbatical and travelled to Fiji and London several times, visiting Central Saint Martins university to consider studying weaving.
Walking through the streets of London, I stumbled upon Wallace+Sewell. That moment of seeing woven textiles combined with design was more significant than I realized. In 2008, I left my graphic design business to focus completely on building SweetGeorgia.
TEAM SWEETGEORGIA
Our business exists only because of the amazing people who work in it. Our team is one of the best things about this business and life. They make work feel like play. In addition to being multicraftual makers, the team loves food.
STUDIO SPACE
I opened my first studio space at the Watershed building in Vancouver in 2009. We moved to Foreshore at East Kent in 2013, Rand Avenue in 2020, and then to Southbridge at East Kent in 2023.
FAMILY
Dan and I got married in 2011 at Grouse Mountain. We became parents in 2013 with Russell and moved near Steveston Village in Richmond. In 2016, we welcomed Nina to our family. We spend our days running from the soccer pitch to the dance studio to the ski hill. Life is full and I wouldn’t have it any other way.
MAKING TIME
With the shifting responsibilities of being a mom and a wife plus owning and running a business, I’ve needed to remember the importance of making time to make things. It’s a simple way to honour your creative needs and identity apart from the business, the family, or other responsibilities. I talk about this on my Taking Back Friday series on YouTube.
