our values: the things we believe

Colour changes lives
Colour has the power to comfort and heal, and to bring light and joy to people’s lives. Our goal is to inspire knitters to express themselves authentically and confidently through colour.

Materials matter
Stitch by stitch, inch by inch, knitting is labour of love. Knitting takes such a dedication of time and energy, and you might spend a hundred hours with yarn flowing through your fingers before you get to the finish line. That’s why it is essential to us to source and make beautiful, exquisite luxury yarns that last.

Always pursue excellence
Whether it is creating dyeing processes that live up to our exacting standards, designing knitwear patterns, or answering the phone, we seek excellence in everything we do.

We are a community
SweetGeorgia exists only because of the good people it serves and the good people that work in it. It’s our aim to be a blessing to everyone we come in contact with, including customers, vendors, colleagues, and each other.

Never stop learning
We are always growing, always striving, and always in a process of continual learning. Mastery of our crafts and knowledge requires us to constantly be developing our skills and abilities.

For many, SweetGeorgia has become synonymous with vibrant colour and luxury yarn. But for us, it’s about more than yarn — we are driven to inspire, engage, and educate people in colourful and creative self-expression, bringing light into people’s lives.